Brainstorming!

     I found this article to be particularly engaging and easy to read. This is because it is written through a series of real-life examples that help to interest the reader and solidify the point, instead of just explaining a point. This makes it so so so so so so much more interesting and easy to read.
However, I have a gripe with the article. It starts by explaining how effective brainstorming is -- giving plenty of examples and totally convincing the reader. Then, it ends by telling us that brainstorming doesn't work.

     This highlights a larger problem with writing in general -- it is so easy to find examples to back up any point, and to convince a reader. Since he had real life examples and statistics to back up something that is proven ineffective and successfully convinced me of brainstorming's merit -- why couldn't he be doing the same thing while using examples to disprove brainstorming and show a more effective method of creating ideas? By starting the essay like he did, it made it difficult for me to trust him for the rest of the paper. I think he could have made a more effective and concise essay by just taking out the whole beginning about brainstorming. 

      Overall, I think it is written well. Although it establishes an untrustworthy tone, the overall writing style and examples make it a very enjoyable read.